Borislav Kolibarov is an e-commerce and digital marketing expert, lecturer, and educator with over 17 years of experience in marketing, direct sales, and management. Since 2017, he has been Managing Partner and Co-Founder of MarmaLAB, an award-winning agency specializing in e-commerce solutions. In 2021, together with his business partner, he launched Sapunta Mara, now one of Bulgaria’s most popular indie brands. Borislav is also a Brand Ambassador of the Balkan eCommerce Summit and was selected as one of the Changemakers in Webit’s ranking. Recognized as one of Bulgaria’s Top 100 IT Influencers in 2024, he was named among the Top 100 Executives in 2025.