Ivo Todorov started his marketing career in 1996, and over the years he mainly gained experience in the retail business, making it the main focus of his development.

In 2007 started working in the marketing department of SPORT DEPOT, and in 2011 heads the department as its Marketing Director. In this role, he and his team are responsible for creating and implementing the company's marketing strategy, which is fully focused on an omni-channel business model for success in offline and online environments.

Ivo Todorov is also a member of the Board of Directors of the Bulgarian E-commerce Association (BEA), which includes leading companies from the entire e-commerce ecosystem in Bulgaria: electronic stores, platforms, services, logistics, and electronic payments.