With over 16 years of experience in ecommerce and retail, Cristi Movilă is currently activating in the AI Based software for +1bn dollars companies, as the Founder and CEO of Relami AI Technologies.

Previously building VTEX presence in Europe as the Eastern Europe General Manager & EMEA Sales Leader at VTEX, Cristi's journey in the ecommerce industry dates back to its early days in Central and Eastern Europe.

Throughout his career, he has been the driving force behind the creation, launch, and successful management of various online and omnichannel projects in Romania and internationally. His extensive portfolio includes leading brands in the beauty and fashion sectors, such as Coty Cosmetics, Otter and Lensa, and regional start-ups that bear his entrepreneurial stamp.

With a solid educational background in Software Engineering and a wealth of experience spanning all major business areas, Cristi is deeply entrenched in the ecommerce ecosystem.

Beyond his professional commitments, he also serves as the President of The Romanian Online Store Association, demonstrating his dedication to advancing the interests of online retailers in Romania.

When he's not shaping the ecommerce landscape or championing the industry, Cristi indulges his passion for adventure as an avid rally raid pilot, frequently participating in local and international events, holding the Champion of Romania title in 2022 and 2023, with the ambition to participate in the DAKAR Rally in 2025.