In his role as Head of Creative Shop for Central & Eastern Europe (CEE) at Meta Ruben is focused on defining the part that Meta can and will play in the future of innovation and marketing.

He works with a team of experienced, high-performing creative strategists, and it's with these creative builders Ruben embraces the variety of known and new canvases and technologies to engage communities of people. This, with richly crafted storytelling and experiences, delivered on the channels that matter most to the audiences.

He leverages strategic and creative thinking to bring meaningful, cutting-edge ideas to life across the entire family of Meta apps and services, including AI and the Metaverse.