Kristina is an experienced eCommerce and communications professional with a passion for helping companies build and improve their online presence.

With over 8 years of experience in the field, Kristina has a proven track record of developing and executing successful projects and campaigns across a range of industries.

As the Vice President of the Croatian eCommerce Association, she brings a unique depth of understanding to the complexities of the local eCommerce landscape. Kristina's approach as a "generalist in a world of specialists" empowers her to seamlessly integrate diverse aspects of eCommerce and communications, fostering innovative and comprehensive solutions.

Her hands-on experience with Croatian webshops grants her invaluable insights into their operational intricacies, enabling her to adeptly navigate and enhance the sector's strengths while effectively addressing its challenges.